Get ready to see a lot more of Oprah Winfrey. The media icon is significantly expanding her presence across multiple platforms through a new exclusive, multiyear partnership with Amazon—one that will put her voice, content, and signature brands in front of audiences more frequently and in more places than ever before.
Under the deal between Amazon and Winfrey’s Harpo Entertainment, “The Oprah Podcast” will see an immediate boost in visibility and volume, doubling its output from one episode per week to two beginning this summer. The podcast will also be widely distributed across Amazon’s ecosystem—including Prime Video, Amazon Music, Fire TV Channels, and Audible—while remaining available on YouTube and other streaming platforms.
But the expansion goes far beyond podcasting to include “Oprah’s Book Club” and “Oprah’s Favorite Things under the Amazon umbrella, alongside a massive 25-season archive of The Oprah Winfrey Show.