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Amazon plans to cut 10,000 jobs in largest-ever layoff, targeting devices, retail, HR

By Matt Day | Bloomberg

Amazon.com Inc. plans to cut about 10,000 jobs, the largest ever headcount reduction at the e-commerce giant as it braces for slower growth and a possible recession.

The layoffs, which could begin as soon as this week, will likely target Amazon’s devices group, responsible for the Echo smart speakers and Alexa digital assistant, as well as Amazon’s retail divisions and human resources, according to people familiar with the matter.

Teams are making the decisions on where to reduce headcount as part of the company’s annual planning process, said the people, who requested anonymity to discuss a confidential matter.

Chief Executive Officer Andy Jassy has vowed to streamline operations amid slowing sales growth and economic uncertainty. Last month, the Seattle-based company predicted that the holiday sales period would be the slowest in its history, spooking Wall Street and tanking the shares.

Some longtime Amazon employees, also speaking on condition of anonymity to discuss an internal matter, said the cost-cutting in the last few months has been the most severe they’ve ever experienced.

The shares were down about 1.4% in New York. The New York Times earlier reported the planned layoffs.

The world’s largest online retailer has spent much of this year adjusting to a sharp slowdown in e-commerce growth as shoppers resumed pre-pandemic habits. Amazon delayed warehouse openings and froze hiring in its retail group, before broadening the freeze across the company’s corporate groups. In recent weeks, Jassy has sharpened his focus on finding cuts among experimental and unprofitable businesses. The company shuttered teams working on a telehealth service, a delivery robot and a kids’ video-calling device, among other projects.

Amazon employed 1.54 million people at the end of September, the vast majority of whom are hourly employees who pack and ship items in warehouses or work in Whole Foods Market and other retail stores. Amazon’s corporate workforce is concentrated in its Seattle headquarters, a growing Washington-area campus, as well as the San Francisco Bay Area, Los Angeles, Austin, Texas, and Boston.

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Amazon’s Devices and Services group, which makes its consumer electronics and Alexa, is particularly vulnerable to downsizing following years of frantic expansion. The group’s voice-activated devices have had strong sales but haven’t evolved into a must-have shopping portal the way its inventors envisioned. Smart speakers often wind up in consumers’ closets.

Amazon fired thousands to survive the dotcom bust in the early 2000s. Since then, the company has gone through occasional periods of largely self-imposed austerity to combat corporate bloat, sometimes halting hiring for months at a time on large teams.

 

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