The Disneyland Resort stopped selling its middle-tier Magic Key annual pass on Thursday, Nov. 17, just a day after it resumed selling the passes following a six-month hiatus. The $1,099 Believe Key will no longer be offered for purchase but fans can continue to buy the $1,599 Inspire Key and the $449 Imagine Key, the latter of which is available to Southern California residents only.
“While we know this will be disappointing news to Disneyland fans, it’s important that we help protect the experience for Magic Key holders and the value those passes provide,” Disneyland officials said in a statement.
The Magic Key program was launched in August 2021 as a replacement for Disneyland’s annual pass system, which began in 1984 but was eliminated in January 2021, while the parks were shuttered during the 412-day closure mandated by the COVID-19 pandemic. Annual passholders, who in pre-pandemic times could visit on any day their passes were valid, were cited as a reason why the parks were frequently crowded.
Disneyland and Disney California Adventure reopened in April 2021 with capacity limits in place. Although state mandates to limit attendance were lifted in June of that year, Disney’s Anaheim parks have continued to require reservations as a way to regulate the number of people in the parks.
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Two months after rolling out Magic Key, Disneyland paused sales of the top-priced Dream Key, which has since been replaced by the Inspire Key. Sales of the Believe Key were stopped in November 2021 and sales of the two remaining pass tiers — Enchant and Imagine — ceased in the spring of this year.
When Disneyland resumed sales of Magic Key passes this week, it initially offered only the Inspire, Believe and Imagine keys to new customers. The Enchant Key could be renewed by existing passholders up to 30 days before their current passes expired. For now, only the Inspire and Imagine keys will be available to guests who don’t already have an active pass.
“Renewals for current Magic Key holders within their renewal window (up to 30 days before pass expiration) will continue for all available pass types at this time,” Disneyland officials said.