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Six Flags rolls out Amazon-powered grab-and-go cashierless shops

Six Flags Magic Mountain visitors will soon have one less line to wait in and more time to spend riding roller coasters when a new Amazon-powered grab-and-go cashierless shop opens at the Valencia amusement park.

The new Quick 6 micro-market concept opening this summer at Magic Mountain will be powered by Amazon’s frictionless payment technology offering fast, seamless and contactless transactions.

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“We’re excited to be partnering with Amazon and Coca-Cola on a new retail location, Quick 6, opening at the park this summer,” according to Six Flags Magic Mountain officials. “This is a joint venture with Amazon and Coca-Cola that will offer the innovative ‘just walk out’ technology allowing guests to shop and purchase items without having to wait in line for a cashier.”

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The new Quick 6 shop at Six Flags Magic Mountain offering a limited line of merchandise, snacks and drinks will be located near the main gate plaza and fountain.

A 400-square-foot Quick 6 location scheduled to open this week at Six Flags Great Adventure in New Jersey will sell Coca-Cola drinks along with snacks and park essentials like sunscreen and rain ponchos, according to NJBiz.

Quick 6 shoppers will select a payment method when they enter the store, choose the items they want to purchase, place them in a virtual cart and simply leave the store when they are done shopping. Selections will be automatically charged using the payment method chosen by the shopper.

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The skip-the-checkout-line concept was first introduced in Amazon Go convenience stores and later expanded to Amazon Fresh and Whole Foods supermarkets. Amazon’s checkout-free technology has since been adopted by other grocery stores and sporting and entertainment venues.

Six Flags is billing the Quick 6 stores in New Jersey and California as the world’s first automated checkout-free shops in a theme park, according to NJBiz.

In March, the e-commerce giant announced plans to close eight Amazon Go stores in Seattle, New York and San Francisco while continuing to operate more than 20 of the grab-and-go shops across the United States, according to GeekWire.

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