Whoopi Goldberg is expanding her business portfolio with the launch of WhoopInk, a new publishing imprint created in partnership with Blackstone Publishing. The venture is designed to spotlight fresh, diverse voices while producing content across multiple genres, positioning Goldberg not only as an author but as a hands-on publishing executive. According to Blackstone, Goldberg will be actively involved in all aspects of the imprint, from creative direction and cover design to marketing and promotion.
Goldberg also plans to release new projects under WhoopInk, including a follow-up to her memoir, My Mother, My Brother and Me. Goldberg’s move marks the latest chapter in her entrepreneurial journey, which includes her entry into the cannabis space with Whoopi & Maya and her more recent partnership with Pure Genesis to launch Whoop-Tea, a hemp-derived THC beverage.